G. J. C. M. P., Vol. 2(4): 98-107
ISSN: 2319 – 7285
ON THE NET CONSUMER TENDENCIES: AN DISOVERY STUDY
Namita Bhandari* & Preeti Kaushal**
*Panjab University, Chandigarh, India
**Chitkara School, Punjab, India
Buying online is gaining momentum in India. With internet penetration improving in the country, smart phones becoming affordable and lifestyles turning out to be hectic, how people utilized to shop happen to be changing. Also with a huge amount of young and working population, Indian demographics are a please for web commerce retailers. But to gain the trust and attention of Indian buyers in this online shopping globe there are many areas of consumer habit which have to be explored. What is Indian buyer thinking when he is shopping for online, exactly what his targets, apprehensions, anxieties and phobias which e-retailers need to overcome. Is a great Indian on-line consumer at ease with the click-of-the mouse buying, any improvements or areas which he thinks have to get addressed, any kind of specific element of online ordering which wonders him. To reply to such queries the present examine gives a tip. This examine aims to determine the main elements which a web based buyer thinks while making online purchases by using factor analysis. The results show various factors like trust, information, convenience, experience, trouble-free shopping and bargain as a result of which buyers do shopping online.
Keywords: Online Shopping, E-commerce, Buyers, online potential buyers.
Shopping online, e –commerce, e-tailing or any other manner in which you address it, nevertheless sale and buy of selling goods and services by means of web is now an important element of shopping phenomena. It all started in 1997, when worth multi-billion dollar instructions were placed through the web page of Dell Computers. After that Amazon and eBay further more popularized it. And now there is a huge deluge of websites selling selection of products. American indian internet shopping story is still unfolding with around 150 million internet users which too just at an net penetration of around 12%. So generally there lies an enormous unexplored possibility of this tendency to trip the influx of Of india demographic story. To understand what Indian buyer is obtaining online and precisely what is coming in his or her mind while exploring the areas of on the net stores, this study is being undertaken. Stage worth noticing is the higher involvement of Tier-II metropolitan areas in this activity. In fact within a study executed by the name of " Great To shop online Festival” has found that more than 50% of online ordering is led by non-metros (Google India, 2013). That's why this study is being executed in and around Chandigarh. In fact to highlight the increasing popularity of e-retailing the same research (Google India, 2013) finds that 2012 has been a extraordinary growth year in the chapters of Of india online shopping account as it offers witnessed 128% increase in client interest in the entire year 2011-12.
Further with raising usage of iphones and better broadband online connectivity, the online buying trend will further have a boost. As well the kind of comfort attached getting into shopping with the click of the mouse this trend can be further likely to get increase. Living tempo is getting more quickly, our daily plans are getting more hectic and additional with raising fuel bills, trip to our favorite retail stores is now costlier. In this scenario customers have started appreciating the hassle free online purchasing mode. Yes, visiting your chosen store includes a factor of hedonic delight attached to this, but easy saving time, fuel and efforts has started taking priority. In some countries e-retailing has recently become well-accepted whereas in few countries like India it is for evolving stage, with ecosystem components just like, broadband penetration and smartphone ownership not fully produced. All these points taken collectively are going to give a new angle to the businesses happening and so...
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ISSN: 2319 – 7285
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