RESEARCH PAPERWORK AND INFORMATION
This Office publishes exploration notes, meeting reports, reviews on the work of community agencies and associations, ﬁeld (industry) studies, and other relevant topics and timely issues. Contributions for this department happen to be submitted to its two Associate Publishers: Research Records to Juergen Gnoth (Department of Marketing, University of Otago, Dunedin, Fresh Zealand. Email ) and Conference Reports to Russell Smith (Hospitality and Travel and leisure, Nanyang Technological University, Singapore 639798, Associate. of Singapore. Email ). Unsolicited meeting and firm reports are not accepted.
Annals of Tourism Study, Vol. 31, No . 3, pp. 712–715, 2004 # 2004 Elsevier Ltd. All rights appropriated. Printed in Great Britain 0160-7383/$30. 00
A DEA Evaluation of Taipei Resorts
Wan-Erh Chiang Ming-Hone Tsai Li Shau-Mei Wang Countrywide Central School, Taiwan It will always be a major concern for top management to assess efﬁciency. Info Envelopment Research (DEA) is a great tool pertaining to assessing the relative efﬁciency of decision-making units. This kind of research is geared towards measuring resort performance by DEA under three operational styles of Worldwide Tourist Resorts (ITHs) generally seen in Taiwan since 2000: Independently held and managed, franchise accredited, and been able by foreign hotel operators. The results are expected to provide hoteliers using a basis to get constructing tactics and promotion plans. With carefully picked indicators (input/output variables), DEA is able to locate and diagnose inefﬁciencies, and also to provide information for advancements. Several specific interviews had been conducted with top managers of a few Taipei ITHs for critical indicators. Therefore , this examine explored the operational efﬁciency of ITHs not only via a assumptive standpoint nevertheless also according to tips and functional experiences of hoteliers. The information were from the Total annual Operation Statement of the ITHs 2000, released by the Travel Bureau of Taiwan. On the basis of market segmentation and location variation 712
RESEARCH PAPERWORK AND STUDIES
Table 1 . Approximated Overall, Natural Technical, and Scale Efﬁciency Scores DMU Overall Efﬁciency Pure Technical Efﬁciency Size Efﬁciency
A. Franchise Certified Hotel of sixteen 0. 878 Hotel 18 1 Resort 21 one particular B. Internationally Managed Hotel 6 you Hotel 10 1 Lodge 12 zero. 978 Resort 15 zero. 730 Lodge 25 1 C. Separately Hotel 1 Hotel 2 Hotel a few Hotel 5 Hotel a few Hotel 7 Hotel almost 8 Hotel on the lookout for Hotel 10 Hotel 13 Hotel 13 Hotel 17 Hotel nineteen Hotel 20 Hotel 22 Hotel 23 Hotel twenty-four
0. 885 1 you 1 one particular 0. 984 0. 838 1
0. 992 1 1 you 1 0. 994 0. 872 you 0. 989 1 1 1 you 0. 885 1 0. 986 1 1 zero. 985 zero. 943 you 0. 887 0. 996 1 0. 942
Possessed and Managed 0. 877 0. 886 1 one particular 1 one particular 1 one particular 1 1 0. 677 0. 765 1 1 0. 716 0. 726 1 one particular 1 1 0. 727 0. 738 0. 65 0. 69 1 1 0. 887 1 0. 711 0. 714 one particular 1 zero. 942 one particular
(Ismail, Dalbor and Mills 2002), twenty-five four or perhaps ﬁve superstar hotels in Taipei were selected to get evaluation. The four type variables picked by the hoteliers were rooms in hotels, food and beverage (F& B) potential (area in pings, the entire space used by all such outlets in a hotel), range of employees, and total expense of the resort (including worker salaries, F& B costs, room costs, utilities, promoting, operational cost, maintenance fees, income taxes, and assorted costs). Three output parameters were yielding index, F& B revenue (the total generated by such businesses), and miscellaneous revenue (the total excluding the room and F& W revenues). The RevPar (revenue per offered room) is the most universally approved measure to get overall resort operating functionality (Enz and Canina 2002). Yielding index (personal connection with R. Hanks more than a decade ago, Cornell College of Lodge Administration) is employed speciﬁcally to examine room efficiency (yielding index = RevPar of specific hotel/Market RevPar). If the containing index to get an individual resort is more than one, it implies that the performance is much better...
References: Bank, R., A. Charnes, and W. Cooper 2003 Several Models for Estimating Specialized and Range Inefﬁciencies in Data Envelopment Analysis. Administration Science 31: 1078–1092. Charnes, A., W. Cooper, and E. Rhodes 1999 Measuring the Efﬁciency of Decision Making Units. Western Journal of Operational Research 2: 429–444. Enz, C., and L. Canina 2002 Best of Instances, The Worst of Times: Variations in Hotel Overall performance Following 9/11. Cornell Motel and Restaurant Administration Quarterly 43(5): 22–32. Ismail, L., M. Dalbor, and L. Mills 1991 Using RevPar To Analyze Lodging- Segment Variability. Cornell Resort and Cafe Administration Quarterly 43(5): 73–80.
Submitted 4 April 2003. Resubmitted four July the year 2003. Accepted 15 July the year 2003. Final variation 30 Aug 2003
doi: 10. 1016/j. annals. 2003. 11. 001